it may be that one of the reasons why many star trek films don't earn as much is because people usually get turned off by the tilte of star trek in the film and are sort of brainwashed by the mythology that star trek is for nerds only. they are more familiar with star wars and anything asides of star wars with the name star, they show little interest. its sad but it is a realty.
paramount should use the same formula that WB used with their superhero films namely Batman and Superman. ditch the core title and call it something else. For instance the recent superman film. it was called man of steel not superman: man of steel.
If paramount uses this marketing formula, the new film should just be marketed on its title alone. for instance if they decide to call it star trek: a new dawn. let them just call it a new dawn and market it as more of a sci fi film like interstellar than a star trek film. it could help trek a lot as it did with superman.
Man of steel made more money than any of the superman films and it was because of the marketing. I wonder how much money it would have made if the film was actually great.
there is only one star now and that is star wars, Anything else with the word star will finish at second place and will always be in star wars shadows and this is why I believe star trek 3 should not be marketed as star trek as its leading title especially coming off the juggernaut that will be star wars episode 7.
paramount should use the same formula that WB used with their superhero films namely Batman and Superman. ditch the core title and call it something else. For instance the recent superman film. it was called man of steel not superman: man of steel.
If paramount uses this marketing formula, the new film should just be marketed on its title alone. for instance if they decide to call it star trek: a new dawn. let them just call it a new dawn and market it as more of a sci fi film like interstellar than a star trek film. it could help trek a lot as it did with superman.
Man of steel made more money than any of the superman films and it was because of the marketing. I wonder how much money it would have made if the film was actually great.
there is only one star now and that is star wars, Anything else with the word star will finish at second place and will always be in star wars shadows and this is why I believe star trek 3 should not be marketed as star trek as its leading title especially coming off the juggernaut that will be star wars episode 7.
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