This. If you read the byline to many of the "articles" you will find something along the lines of:Forbes is actually a terrible site for entertainment industry analysis; it's not clear that most of their bloggers have any relevant credentials beyond the exaggerated bombast they cobble together for their online bios. The name "Forbes" has enough of a cachet for people to take them more seriously than they deserve, I guess.
This is an article by a Forbes contributor. The thoughts and conclusions contained are his or her own, and do not necessarily reflect the thoughts and conclusions of Forbes, etc. etc.
In other words "We paid some blogger a pittance to create content with a catchy headline."
In any case, just because the opinion piece is found in reputable journal doesn't make the opinion any more valid.