I think people just tuned in because they liked the commercials.
The movie won't have any until it airs on TV.
It will thus fail until the TV showing, which will get the highest ratings ever seen on TV. People in other countries will even watch by stealing the satellite signal. The network will be flooded with phone calls demanding several re-showings.
A new series with the original characters will thus be lanuched, and the first network exec who tries to schedule it for 10PM Friday will die under mysterious circumstances, possibly involving his peers.
The show will last seven years, and be deliberately brought to an end so's to go out while it's still flying high.
Several years later an attempt to revive it will be nearly derailed when Quinto refuses to return to the Spock role. In Spock's place will be, of course, Xon, with Will Decker being played by the former child star of Two And A Half Men. Pine will be going bald and be wearing a bad hairpiece...and a girdle.
People will complain about the Enterprise having been altered to have, among other changes, red nacelle caps.
The show will last another five years, before being replaced by a new Trek universe show taking place further into the future, on the Enterprise-C. Captain Garret will be played by one of the Olsen twins.