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Wonder Woman, She-Hulk and Catwoman give themselves breast exams

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Admiral
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Despite her superhuman strength, powers of flight and incredible agility, even Wonder Woman could succumb to breast cancer.

That's the message being sent out to young women in the African nation of Mozambique today which is deploying a number of superheroes in its fight against the disease.

Wonder Woman has been joined by other female comic book characters including Storm, She-Hulk and Catwoman to highlight that even they need to be aware of the warning signs.
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http://www.dailymail.co.uk/news/art...bosoms-Mozambique-campaign-breast-cancer.html

Wow, good for them? I thought this was kind of weird since those female characters have been used as eye candy for so long and they are suddenly used to deliver a serious message. Do women even care about comics these days?
 
Previous ads made it appear as though spiders and cockroaches were living under the skin of women’s breasts.
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I’d say the ones they’re running now are a distinct improvement.
 
So now we're using male fantasy stereotypes feeling themselves up in awareness ads women are supposed to pay attention to?

You ever wonder why testicular cancer ads don't show guys feeling themselves up?
 
T'Baio said:
So now we're using male fantasy stereotypes feeling themselves up in awareness ads women are supposed to pay attention to?

You ever wonder why testicular cancer ads don't show guys feeling themselves up?
Click to expand...

Because men can't feel a lump indicating the possible presence of a cancer in the way a lump in a breast can indicate the presence of a cancer.
 
T'Baio said:
So now we're using male fantasy stereotypes feeling themselves up in awareness ads women are supposed to pay attention to?

You ever wonder why testicular cancer ads don't show guys feeling themselves up?
Click to expand...

Feeling themselves up? Women are able to feel lumps, you are quite off the mark here.

And if these are characters that some women react or relate to, then by all means, use them for awareness. I think they are good ads.
 
Considering Wonder Woman is a goddess I'm pretty sure she is immune to breast cancer. ;) Catwoman is a regular woman so, sure. She-Hulk certainly a possibility given the radioactive nature of her origins, Storm a woman whose DNA is already unstable is certainly a possibility. But I'm pretty sure gods and their children get to be immune to mortal disease. ;)
 
T'Baio said:
So now we're using male fantasy stereotypes feeling themselves up in awareness ads women are supposed to pay attention to?
Click to expand...

Well, unless you feel all the statements by Gloria Steinhem and Camille Paglia (to name just two) about Wonder Woman and the others being strong role models for girls and women (Wonder Woman on the cover of Ms Magazine #1 - hello? Plus Steinhem is credited with DC deciding to put WW back in the swimsuit) is a bunch of hot air, then yes.

The only problem is they're using drawn images which are connected to sexual fantasies (you can bet some guy out there is getting their jollies from these pics), so they might have had better luck using live models for this (with human proportions).

Of course they could have just said forget it and not promoted breast cancer awareness, right? I mean, using superheroes is going to produce headlines and blog stories and discussions. Even if people are deeply offended by the use of imagery maybe some woman glancing at these pictures saying "I'm so offended that they used male sexual fantasies to promote breast cancer awareness" might decide to, just idly, feel around. And that woman might be able to continue to live to complain for years to come. Hell, maybe some guy might do the same thing to get his jollies -- and discover that he needs to see a doctor too (breast cancer isn't restricted to females).

The only bad publicity is no publicity.

Alex
 
And as hard as it might be to believe, there are FEMALE comic-book readers out there too who might also get some useful inspiration from these ads.
 
Well, this is Mozambique. Does anybody here actually have a clue what the awareness amongst women of these characters is in that country? That would seem to be key in evaluating the likely impact of the campaign.

I see a lot of western comment in the press as to the inappropriateness of the campaign, but this campaign was produced by a branch of an agency that is based in Mozambique, who I would hope understand their target demo better than a bunch of European and American bloggers. So leaping to criticise the male orientated skew of the ads seems premature when not armed with any of the relevant facts.

Here is the artist's Deviantart page for those who are interested. She is very talented.

http://halfy.deviantart.com/
 
If even one woman's life is saved because of this campaign, it's worth it. Who cares what a bunch of sniggering adolescents think about it?
 
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