Star Trek has more of a cultural impact than that. Just for a couple of examples, two of the biggest news magazines have spotlighted ST--rather,
TOS and its movies--in ways most movies and TV series rarely enjoy--
The December 1986 issue of
Newsweek (on the occasion of TOS' 20th anniversary and shortly after the release of
Star Trek IV - The Voyage Home) ran this piece:
While a 2013
TIME special titled
The 100 Most Influential People Who Never Lived featured Kirk and Spock (seen on the cover). That is a significant statement to make about two of endless numbers of TV characters created in the medium's history--
I cannot recall the other TV characters who appeared in the issue (other than the three on the cover), but the statement made about Kirk and Spock speaks to just how much of a cultural impact TOS had.