Everyone always talks about how insane San Diego Comic-Con is. The crowds, lines, smells, excitement—and it’s all true. But what most people don’t know is just how crazy and stressful it is to actually attend Comic-Con. There are levels upon levels of hoops to jump through.
You’ll need a badge, you’ll need a hotel, you’ll need parking, you’ll need a game plan, and each part of the struggle is almost pointless, unless you’ve completed the ones before it. So, without further ado, here’s a run down of the incredible lengths most people must take to attend San Diego Comic-Con.
1. Get a Badge
If you want to attend Comic-Con, you’ll need a ticket, which they call a badge. There are multiple levels of badges ranging from four day with the preview night, down to each individual day. Can you only attend one or two days? You can get badges for that. Prices range from $17 for a single, off-day if you’re a “junior.” or $220 for a full, adult, four day badge with the extra preview night. (There are also exhibitor, professional and press badges, as seen above. Each is its own, other, separate headache.)
The problem with badges is the process to acquire one is incredibly difficult, and happens earlier than most people would think. Seven years ago, this wasn’t an issue. At that time, badges took at least a few weeks to sell out. But in the past five years or so, getting Comic-Con badges has become a stressful, instantaneous roll-of-the-dice for fans.
Before you can even consider buying a badge though, you have to sign up with a Member ID. This is the easiest part of the process and, hypothetically, it cuts back on people buying multiple badges to scalp them. Once that’s done, the first people who can buy badges are the ones who attended the convention the previous year. Those people have to hold onto their old badges because Comic-Con requires them to qualify for a special pre-purchase period. This goes down in the Winter—so, yes, you need to start planning Comic-Con upwards of nine months out. Comic-Con doesn’t totally sell out during that process though. They hold back around half the badges for general purchase.
When the general sale date comes around, if you’ve registered for a Member ID, you’ll get an early email notification. It’ll give you a time, date and instructions to log onto a special website. This process has changed drastically over the past few years, but the latest way it’s done is as follows. Before the designated time, everyone enters an online waiting room (one that can only be entered with a special number provided in the aforementioned email). When the time comes, everyone in the online waiting room is assigned a randomized spot in the queue. If you aren’t in the room at that time on that date with a working browser, you can kiss your chances at a badge goodbye. But, if you are in, then you wait. And wait. And watch as the four-day badges sell out, then Saturday, Friday, Thursday and Sunday. Hopefully, you got a good slot, and can get the day or days you want. If not, you’re done. Comic-Con is sold out.