You can get an 8gb sansa clip mp3 player that's got a nice display screen, radio, digital voice recorder, etc etc etc for just a little more than what they charge for a 1 gig shuffle. And their 1 gig player is cheaper than the shuffle and is far superior. Why do people still buy them? Is it just so that they can say they have an ipod? There's other similar players that are better than the shuffle, too.