Ok, maybe 'Tactics' was a better choice of word, as 'Strategy' implies more long term thinking. Fair enough.
I'm not sure what you mean by 'extra-ludological' as a Google search defines ludology as more a focus on game design that explains how people play them and is mostly applied to video games and board games.
Poker is a game of math and probability. Like, say you have AQ, and your opponent raises. You have observed the range of hands he might raise on, and put him on a range from 99+, AT+, KQs. You calculate that given his range you have 57% equity in the pot, so you call. But you don't reraise because the range of hands he will probably call a reraise with is QQ+ which you have much lower equity with.
Or, you have trips after the flop, but there is a flush draw on the table. Anyone with a flush draw has a 36% chance of hitting the flush. So, you want to bet the maximum amount you can bet to make it worth it for them to keep drawing. Your opponent has about 1.8:1 pot odds, so you bet about 80% to 90% of what's in the pot to make it so it's just barely mathematically worth it for them to call.
Poker is not about pretending you have a flush and scaring your opponent into folding, it's all about math and game theory.