http://www.businessinsider.com/vince-mcmahon-revive-xfl-2017-12
I believe the U.S. sports market is too saturated for American consumers to support a start up football league. The XFL was competing with the longevity of other sports leagues that have built fan bases over the span of decades (or in some cases more than 100 years). Turning a start up sports league into a successful venture in this saturated sports market would take many years of building consumer trust and sinking tons of money into building franchises and staying committed to certain markets. I doubt it is really plausible to invest that kind of money, but I would do the following things to give the XFL the best chance at success:
- Take all of the same precautions to protect players that the NFL is taking. I know the spirit of the XFL was violent hits, but it will just hurt the league in the long run if the starting players go down due to injury. Plus, with what we know now about CTE, Vince would be stupid to use the same old gimmick from 2001.
- Start the league in the late Spring/early Summer instead of in February to avoid competing with the saturated early Spring sports market. The time of year that NFL Europe used was the best one because it didn't compete with the NCAA tournament, NBA playoffs or NHL playoffs.
- Place franchises in San Diego, St. Louis, Oakland (eventually), and any other media markets that the NFL vacates in the future (Buffalo to Toronto? Jacksonville to London?) to fill the void. The best consumers of professional football to exploit are the ones who have been screwed over by the NFL.
- Make a real play for recognizable NFL free agents when they become available and hold a college draft before the season to make a real play at some college prospects (just like the old AFL did).
I have zero confidence that the XFL (or any start up league) can survive for any respectable period of time, but I am more than happy to tune in and watch if Vince wants to throw his money away.
UPDATE:
Vince's full press conference announcing the XFL relaunch can be found here...
- There's a growing amount of evidence that Vince McMahon will attempt to revive the XFL in some form in the near future.
- McMahon recently registered a number of trademarks that suggest a revival, and also sold $100 million worth of his WWE stock in order to fund a new endeavor.
- A statement from WWE did not deny the growing rumors.
I believe the U.S. sports market is too saturated for American consumers to support a start up football league. The XFL was competing with the longevity of other sports leagues that have built fan bases over the span of decades (or in some cases more than 100 years). Turning a start up sports league into a successful venture in this saturated sports market would take many years of building consumer trust and sinking tons of money into building franchises and staying committed to certain markets. I doubt it is really plausible to invest that kind of money, but I would do the following things to give the XFL the best chance at success:
- Take all of the same precautions to protect players that the NFL is taking. I know the spirit of the XFL was violent hits, but it will just hurt the league in the long run if the starting players go down due to injury. Plus, with what we know now about CTE, Vince would be stupid to use the same old gimmick from 2001.
- Start the league in the late Spring/early Summer instead of in February to avoid competing with the saturated early Spring sports market. The time of year that NFL Europe used was the best one because it didn't compete with the NCAA tournament, NBA playoffs or NHL playoffs.
- Place franchises in San Diego, St. Louis, Oakland (eventually), and any other media markets that the NFL vacates in the future (Buffalo to Toronto? Jacksonville to London?) to fill the void. The best consumers of professional football to exploit are the ones who have been screwed over by the NFL.
- Make a real play for recognizable NFL free agents when they become available and hold a college draft before the season to make a real play at some college prospects (just like the old AFL did).
I have zero confidence that the XFL (or any start up league) can survive for any respectable period of time, but I am more than happy to tune in and watch if Vince wants to throw his money away.
UPDATE:
Vince's full press conference announcing the XFL relaunch can be found here...
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