As first reported by Mediaweek March 10 (to view it,
click here.), Warner Brothers Television Group announced on Monday (April 28) that it would launch TheWB.com, a new free, video-centric Web site that will become a home for various former WB hit series, such as Buffy the Vampire Slayer and Everwood, along with several original shows as well as network hits from the company’s vast library, including former NBC Must See TV staple Friends. During a video segment shown to reporters at the W Hotel in New York, a narrator said “the TV network that spoke to a generation is back,” - however - “The next great network will not be televised.”
Besides launching TheWB.com – which will initially roll out as a private beta site shortly before going public in late August- the company also unveiled KidsWb.com, a similar Web reincarnation of the once popular but much scaled back kids programming block. That site, which is already live, houses videos and games featuring classic Hanna-Barbera animated characters (Scooby-Doo, The Flintstones). Eventually, the site will become the launching pad for multiple kids-aimed virtual worlds, including the comic book-centric DC HeroZone, which is being created in conjunction with toy manufacturer Mattel.
But the attention grabber from Monday’s presentation was clearly the reborn WB, particularly as The CW network struggles mightily in the ratings, and many have speculated that a new Warner Web destination could serve as the foundation for a future cable or broadcast network – particularly were the The CW to fail (To view the original report,
click here.).
Bruce Rosenblum, president, Warner Bros. Television Group, said that he hadn’t heard any such cable rumors, and that the new WB site should not be viewed as a sign that any executives had lost faith in The CW. “We are fully committed to the CW,” he said. “This is not a reflection of the CW at all. We’re all on the same page.”