I was in London on Wednesday and Thursday, and I think that the marketing of Star Trek was very disappointing. It didn´t seem like a big blockbuster Star Trek movie was coming out. I didn´t see a single ad during the first day.
The only marketing I saw during my trip were posters in the underground (subway), but compared to the marketing campaign of Wolverine, which was all over the city the week the movie opened I think it was way too little.
The only marketing I saw during my trip were posters in the underground (subway), but compared to the marketing campaign of Wolverine, which was all over the city the week the movie opened I think it was way too little.