What's this guy saying? There are no Sears or IHOPs in Kansas? I think I'll beg to differ.
What he's saying (and he's full of shit for saying it, IMHO) is that he's angry and saddened at all of the product placement, and thinks that most of it was intentional, despite what was said in response to him by somebody else at the original article on the website, and what others have said here.
These people amaze me, they
really do: they hate
Superman Returns to millions of little bits, causing it to not have a sequel and wishing for somebody else to take over, and yet, when said person takes over making a new movie with the character, they come up with bullshit like this. What did they expect, that Snyder would be the same as Singer and Donner? That Metropolis and Smallville would look like Gotham City in the Batman movies made by Tim Burton & Joel Schumacher (check out what fake products are advertised the next time you see
Batman Forever &
Batman & Robin to see what I mean)? This movie's being influenced by Chris Nolan, so reality is a factor here.
Obviously, the writer of this article feels that Superman should have some kind of purity about him. While that's all well and good as far as the main character's concerned, it does not mean that the movie should not feel part of the real world as much as possible. I think that he should frankly stick to watching independent movies if he's going to spew bullcrap like this (especially if he's going to forget that the first two original Superman movies made by Donner & Lester had real-life products in them as Superman flew by.)