SleuthTV gets a Cloo

[cylkoth]

They're at it again. Our wacky friends at NBC Universal-add Comcast somewhere in the name now, is renaming Sleuth TV, to something they can trademark and own, just as they did with Syfy. And the new name slated to debut later this spring is Cloo.



http://www.tvguide.com/News/Sleuth-Name-Cloo-1031554.aspx

TV Guide Magazine has confirmed that NBCUniversal will change the name of Sleuth, its crime and mystery cable channel, later this spring. The new name? Cloo TV.

Why the name change and quirky spelling? Just as NBCUniversal realized that it couldn't trademark the words Sci Fi, it faced the same problem with Sleuth. (Or Clue, for that matter.) But it can own the word Cloo.

 

[Starbreaker]

 

[Skywalker]

Surprised they didn't go with Slooth.

 

[TemporalFlux]

Eventually Universal will just go with a symbol like Prince did.

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