For the first couple of seasons, the Dharma-branded goods seemed significant (and was it 2nd season where thye even had Hanso Foundation commercials in-bteween real ones). Just a thought...should they have tried to sell Dharma branded products in a store (replacing store brands for a season with the Dharma dranded stuff)? A store like Aldi's could've seen a boost in their customers & purchases by fans who would normally go to a regular supermarket. Those stores could've had a small mark-up for the licensing. i doubt they would've even need to reduce the price to get rid of the last of the inventory (the new season could've sparked new interest). I bring this up because i think of the Simpsons campaign with 7-11. Was 7-11's selling of Simpsons products a big success? So what do you think?