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Racist Commercial

Saying something is racist is saying a lot, it's putting a lot of intent into the creators and participants of the commercial.

Watching the ad certainly does make me raise an eyebrow as it looks like what it is, a white man getting annoyed by celebrating black people and getting them to quiet down by serving them fried chicken. It's a stereotype that black people love fried chicken.

Now it seems that the commercial was another one in a series of commercials were a similar series of events occurs and that puts a slightly different spin on things, but then I ask this:

Does the white quy look into the camera and quip, "Too easy." or something like that at the end of those other commercials? Because that quip to me sort of seals the deal on the racist question in regards to the commercial.

Let us also not forget KFC is an American company, in TYT video the anchors say that KFC has said the commercial was not meant to be seen outside of Australia and they go on to wonder why they would say that if the makers/approvers of the commercial didn't know about the connotations of it.

(Also, KFC, seriously? What the fuck, man, have you met the 21st century?)

On a more broader note I think that that stereotype is something that should be more and more past us and mostly forgotten, it may have had a lot more weight in a different time and era but today it's like what someone above said, "doesn't everyone love fried chicken?"

Wouldn't it be more racist to not include black people in such commercials in an attempt to avoid offending people?

There's being PC and then there's being too PC. There may be lines we shouldn't cross that will always be there but I'd say that in the end a white man serving food to a group of people to get to calm down shouldn't be an issue, even if that group of people is black. (Adding in to the context of the other commercials.)
 
"Too easy" is Australian slang. It is rather hard to translate exactly what it means.

Someone thanks you for something you say "too easy". It means Its OK or 'no problemo' or something like that.

You ask for help to understand something and once you understand you say "too easy" to show you understand.

It can also mean "all good" or "happy to help"

It is always a very positive phrase.
 
Ah, well I guess that makes more sense. On it's own it looked like he was just snarking to the camera that it was too easy to shut up black people with fried chicken.

I'd say the commercial simply doesn't "translate well" then between two different cultures, then and the mis-understanding of something as simple as a slang phrase can make the commercial look offensive when it's really a benign thing.

My conclusion would be then that commercial, inherently, isn't racist but a lot gets "lost in translation", so to speak, and looks pretty racist to an American audience.
 
I should add that "too easy" is a phrase that is mostly used by younger Australians. Oldies like me are more likely to use the phrase "She's apples" in the situations that younger people use "too easy".

"She's apples" comes from rhyming slang "apples and spice are nice" so it means nice or good or OK.
 
I didn't see the racist aspect of the commercial until it was pointed out. All I saw was a guy in a crowd watching a game and he must have been a fan of the losing team amoung the fans of the winning team. He offered food to distract them so he can watch the game and not have the other team's fans annoying him.
 
Let us also not forget KFC is an American company, in TYT video the anchors say that KFC has said the commercial was not meant to be seen outside of Australia and they go on to wonder why they would say that if the makers/approvers of the commercial didn't know about the connotations of it.

The makers/approvers of the commercial were almost certainly in Australia. Once again, it's very unlikely that the home office in the US is micro-managing the advertising on the other side of the planet. There is no reason to expect the commercial approval process to leave Australia.

I've made commercials for a pharmaceutical testing facility in Kansas City. The home office of that company is in North Carolina. My commercials were approved by two guys and an oversight committee in the KC facility. Nobody in North Carolina had any input into the process at all.

KFC is a much bigger company running many many more ads across many many more countries.
 
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