It was cute, but it doesn't give any actual reason for buying a Volkswagon.
Nor should it, in my opinion. That's the problem with Super Bowl commercials lately. They're trying too hard to sell their product and are losing their entertainment value. Super Bowl commercials are supposed to be fun! They've got 364 other days to advertise with real commercials.
The Tibet one was especially good. I found the one with the fake baby being thrown against the window in that "hotel simulator" situation more distateful.