That is the true test of a commercial's quality: can you remember the product/service for which teh advertisement was made, the next day after having seen said commercial? I jsut saw the "addicted to love" one last night, and I ahve no problem at all recalling that it was for Emerald Nuts. When they have the Cleo (?) Awards for Best Commercials, whatever... it ought to be for spots that have been out for a year. If you can still remember what it was for, then that's an award winner.