And actually what I've been saying the whole time. They're still making money with Trek without a TV series and don't feel the need to have one. The movies likely gives them just another reason not to.
People in control generally can do whatever they like with the things they own.And you have a very generous idea of "brand management." I wish I could get away with that kind of "brand management" at work and still get a paycheck.They're doing some obvious and opportunistic stuff to make easy money, but nobody's going to hire an actual brand manager to do that kind of thing.
