Marketing fails!
- Thread starter sojourner
- Start date
Are you contending the package imitates the cover style of the "...for Dummies" series of books, despite the different shade of yellow at the top and bottom, no angle of the border between black and yellow, use of a serif font where the books use a san-serif font and lack of "Dummies" in text that resembles yellow chalk on a blackboard?
Nearly as unreasonable (in my opinion at least) as Reeses claiming the color of their wrappers deserves trademark protection.
Nearly as unreasonable (in my opinion at least) as Reeses claiming the color of their wrappers deserves trademark protection.
Hmm, that's a better guess than anything I could come up with.
Yeah, I don't get it.
I mean no disrespect to real school teachers, but IMHO any marketing campaign that thinks it's relevant that a school teacher created a pill is an automatic fail. Unless the teacher is, like, a DOCTOR and such.
Yeah, it wasn't until I read RobertVA's post that I had any idea what was going on. But the design, colours, and layouts are only superficially similar. The most obvious similarity I can see between them is that they use a very similar typeface in their body text (possibly Frutiger\Verdana? I can't tell, it's too small) but it's a pretty common font in marketing\design.
They aren't similar enough for it to ever occur to me to compare them. Maybe I just have a bad eye for these things. 
I didn't get it either. Saw no appreciable similarity whatsoever.
Sure, there's a black stripe in both ads, but that and an empty sack is worth the sack.
Sure, there's a black stripe in both ads, but that and an empty sack is worth the sack.
From Product Development to Marketing , the following is the single worst product launch in modern history..
From the concept..
To the execution...
http://makinads.blogspot.com/2009/09/your-career-in-pontiac-aztek.html
[yt]http://www.youtube.com/watch?v=e4DHca1_uGc&feature=related[/yt]
Too bad it was one of the first Crossover's ever made..
From the concept..
To the execution...
http://makinads.blogspot.com/2009/09/your-career-in-pontiac-aztek.html
[yt]http://www.youtube.com/watch?v=e4DHca1_uGc&feature=related[/yt]
Too bad it was one of the first Crossover's ever made..
^ I grew up in the 70's - I've seen MUCH uglier cars. (And baseball uniforms. 
)
)I don't think the 'for dummies' series could be considered a marketing fail nor do I think airborne was a marketing fail. We may think both are stupid, but I think they achieved there goal of reaching there markets.
It is kinda hard to think of a lot of marketing fails off the top of my head "new coke" probably and M&M not letting ET use them, but most marketing fails failed because they where not memorable.
It is kinda hard to think of a lot of marketing fails off the top of my head "new coke" probably and M&M not letting ET use them, but most marketing fails failed because they where not memorable.
Maybe the teacher plays a doctor on television.
It's more the laziness of the Airborne marketing department. Let me try and illustrate the similarity here with another one of their boxes:
See, that's actually a lot more noticeable, because the colors and arrangement of text are more similar. If you'd posted that one originally I would have "gotten" it.
Also, the Pontiac Aztek is one of the ugliest cars I've ever seen. I remember the first time I saw one, I was in the car with my wife and I just blurted, "what the fuck kind of car is that??"
Probably a PE teacher... notice how it's written in CAPS -like someone used to shouting all day
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