Is she young? Even if her work is good she needs a track record. A bunch of work that she can point to and say "here, people paid me to do this." That counts for a lot.
As a video producer, I was in exactly her spot 6 years ago. I had some awesome footage from short films and other projects I'd done on my own time. It LOOKED good, but what did it mean? Could I meet a deadline? Stick to a budget? Work well with others? Those are harder things for an employer to know.
So I got a job in a corporate communications department. It's not something most artists consider. It feels like "settling" or "selling out," doesn't it?
"What are you, stupid?" she'll ask you.
But here's the thing. Her life is long. 3 to 5 years of your youth is not the end of the world. Think of it as "College: Part II."
By sticking it out and doing the cubicle-thing, my demo reel is now pretty kick'n:
http://www.youtube.com/watch?v=FmZH0p4erVY&fmt=22
So what does this get me? Well, I now have a MUCH higher chance of getting a job somewhere else if I want to. Places that wouldn't have even considered hiring me 5 years ago. And not just other jobs like this. I'll eventually find my way back to entertainment programming, I'm certain.
Also, I've gotten a ton more experience over those years than I would have gotten trying to get freelance jobs that whole time. And if I DO decide to freelance again in the future, I have a much better idea of how this business works.
But I'm a video director. She's a painter. She probably can't do it exactly the way I did. But the basic rules are these:
1) 'Sell out' and get a job doing not exactly what she wants but one that will show her how the business of painting works. (If her current dead-end job IS selling burgers, stop it. There are TONS of dead-end jobs closer to the art world! Get one of those!) Maybe this means working in a gallery or an art supply store. Or maybe in the art department of a magazine where they crop and print artwork every month.
2) Use that job to see how and where money is exchanged in the art world. Learn who pays for what and how those people find the things they want. This is insight she will have a really hard time learning if she spends her whole life on only one side of the fence.
THIS IS THE PART SOME PEOPLE FORGET. When you see the old dude working at the art supply store who "wanted to be an artist" this was his problem. It's not that they got a dead-end job...it's that they stopped paying attention to the world outside that job.
3) NETWORK with everyone you meet along the way. Become Facebook friends with everyone you meet in real life. Find people on Twitter and Linkedin in your city. VOLUNTEER to help these people with crap having to do with art. The goal is to, when going out on your own in a few years, have a ton of people in the industry you've done favors for. You know how in stupid action movies some old cop always says
"I had to pull in a lot of favors to make this work!" That can be you in just 5 years! (Twitter helps a LOT with this. I just shot a charity fashion show for free because of Twitter. Now my portfolio has some awesome shots from that in it. Worth my time!)
4) Keep working on your
own projects in your spare time no matter what your day job is. Constantly keep creating stuff so that your portfolio reflects your own work and isn't totally swallowed up by your day job.
5) Keep your eyes open. Other opportunities very well may float by from time to time. Don't focus too hard on your job that you ignore other options.
~ ~ ~
Obviously this is all pretty vague, but the basic idea is to look for alternate paths in life. Find ways to explore the business from alternate angles. I don't want to make corporate videos my whole life but the experience of having done so has given me a lot of experience and a TON of contacts. Whatever I decide to do next it'll be much easier than if I'd just jumped in not knowing anyone.