The advertising and marketing company Dentsu has
announced on Wednesday that it will transfer the majority ownership in its Geneon Entertainment subsidiary to NBC Universal's
Universal Pictures International Entertainmnent (UPIE). UPIE has agreed to merge Geneon Entertainment with its own Universal Pictures Japan (UPJ), which handles operations in the country. The transfer agreement was signed on November 7, and the actual transfer is scheduled to take place at the end of the month. The merger of UPJ and Geneon will take place in February of next year, and the resulting company will assume a new name. UPIE will own 80.1% of the new company, while Dentsu will retain 19.9%.
