GE Ecomagination: Augmented Reality

[cyph]

So I saw this video on collegehumor.com with these guys testing it out, thought I'd try it for myself:

YouTube - Dope! GE ecomagination test

Really it's just some pro-green propaganda marketing ish, but I gotta admit, it's pretty clever. It's like... web 4.0 lol Check it out for yourself at GE | Plug Into the Smart Grid

yezzir

 

[RJDiogenes]

That's actually pretty cool. I see a lot of potential there for special effects in homemade filmmaking. Also, as pattern recognition software improves, it could be used to simplify motion capture, and even replace proxies with images of classic actors in films.

 

[Amaris]

^ Agreed.
That's rather fascinating.


J.

 

[shivkala]

That's actually pretty cool. I see a lot of potential there for special effects in homemade filmmaking.

Actually, I see a more commercial use for it. Imagine if the design on your T-shirt, bag, whatever caused an animation to open up on virtual billboards in shop windows as you walk by.

For instance, if you're wearing a Nike shirt, and pass by a Nike store, you could glance in the window and see an animation telling you about a sale inside, popping out from the image of the swoosh on your shirt.

Not only would it inform the person walking by, but it probably would draw a crowd also. They could tie it into a deal where you get a certain percentage off added to the sale price for wearing the symbol, to entice people to walk by wearing the symbol.

 

[Guartho]

Huh... so it's pronounced Sife... I had assumed it was Siff.

 

[Amaris]

^ I figured it was short for "Cypher" so I pronounced it that way, so there. :P

I like your ideas, shivkala. That would be a new market niche that would take off and make buckets of money.


J.

 

[Zulu Romeo]

That's a great and nifty effect there.

I can also see that sort of thing develop as part of a future alternate reality game, shivkala - print out or wear a certain design, and when it's shown on a webcam or something it then transforms into the next clue in the puzzle.