^I suspect it is you who has entirely missed the point so let me explain it to you.
Once again, someone who is not involved in something wants it to change to suit them despite it not needing to. Just look at the title of this thread. "We need more women in video games". Why ? Why do we need them ? Need implies that the games industry will somehow end without women when it simply will not.
The fact is that casual gaming and the chase for women's money that's come with it has done nothing to improve the overall quality of the games industry's output. If anything, it has become drastically worse. A quick scan through Metacritic will show that.
So what? Casual games are obviously a niche that had yet to be tapped and Nintendo was smart enough to save their company by taking a chance.
BTW women aren't the only "casual gamers". You make it sound like crap games are all designed to appeal to women.
P.S. You really think that using a Girls Aloud song is meant merely to appeal to women? You don't think they could be trying to appeal to young people and the general public who seem enjoy vapid crappy pop music?
NEEKA KEET, who is about to log some serious time on Fallout 3 tonight on her XBOX 360 and tommorow is gonna have some fun playing Rockband 2 with friends on her PS3.