First Contact: Star Trek?

[donners22]

I have a poster which was distributed at a cinema screening of First Contact which has a nice big shot of the Enterprise flying past a Borg cube. It has the title "First Contact" and then below it, in much smaller letters, "Star Trek".

Further, the blurb on the back of the poster specifically refers to it as "First Contact: Star Trek".

Is this simply an error, or a deliberate choice that was made at one point prior to the film's release?

The poster also says that the Borg "are out to restore the rightful future of the Earth", so either there's something they know that we don't, or it's not the most professional of products and makes me suspect the title is an error as well.

 

[Gepard]

It's the Bizarro universe First Contact poster.

 

[Too Much Fun]

Further, the blurb on the back of the poster specifically refers to it as "First Contact: Star Trek".

The poster also says that the Borg "are out to restore the rightful future of the Earth", so either there's something they know that we don't, or it's not the most professional of products and makes me suspect the title is an error as well.

Yeah, they're out to restore the rightful future of the Earth...in their opinion. And that blurb doesn't sound so strange to me. I definitely saw trailers following the same pattern where at the end you'd see huge block letters that say "FIRST CONTACT" with Star Trek (quite sloppily) written over behind them. The poster people probably just saw the trailer(s) and got confused.

 

[c0rnedfr0g]

Sound like more typical Borg propaganda. Pay it no mind

 

[Karnbeln]

It could be that they were trying to move away from the Star Trek: Subtitle pattern of naming movies and wanted First Contact to be the main name of the feature, in much the same way as The Dark Knight was not Batman: The Dark Knight. Star Trek would be in smaller letters under the title just to let everyone know it was a Star Trek movie, since they probably didn't want to risk the movie not having the franchise identification. Therefore, you're supposed to either read it as just "First Contact" or "Star Trek: First Contact" based on your own preference.

"First Contact: Star Trek" was probably an error by the poster people when they read the title logo.

 

[Eddie Roth]

In Europe in 1986, STIV was advertised as The Voyage Home: Star Trek IV. So in that case, they were in fact trying to deflect some of the negative associations that are assumed to float around in general moviegoing audiences about Trek by only whispering that this was in fact a Star Trek film. Maybe this was another instance where this approach was tried...

 

[Too Much Fun]

And if it's true, the tactic worked, as IV and VIII were the most financially successful Star Trek films!