In our ongoing interview with Roger Lay, Jr. (who's producing the bonus content for the upcoming Blu-Rays), he recalls how Rick & Brannon discuss some incredulous suggestions made my execs.
Here's the full Part 4 from the interview:
http://trekcore.com/blog/2013/02/exclusive-roger-lay-jr-interview-part-iv/
Roger Lay, Jr: ...John Wentworth talks a lot about that. He's got a great story – which you'll probably see in the Season Two or three documentary – where, at one point, one executive in a meeting comes up to Rick and goes, "I have an idea. You guys have a restaurant on the Enterprise, right? Rick and Brannon are like, "Well, we have a mess hall, kind of like a cafeteria…" He says, "Well, here's the thing – every week, at the restaurant, the hottest young bands are gonna play. You know, we're gonna get a different hot, young band every week, they'll play in the restaurant."
TrekCore: Oh, my god.
Roger Lay, Jr.: They were like, "We're in outer space. How are these bands going to get there?" The guy's like, "Well, you can figure that out! ‘Cause then, at the end of the episodes, we have the card for the hot new album that's coming out. We do that on all our other shows; trust us. This is good." That was a moment where Rick – and everyone – started to realize that it was a losing battle.
Here's the full Part 4 from the interview:
http://trekcore.com/blog/2013/02/exclusive-roger-lay-jr-interview-part-iv/