What examples can you come up with? Here are a few to start off: 1. The Secret Life of Walter Kitty (ep.: Cat Trek) circa 1976 2. White Castle commercial aired in NYC market featuring AMT Enterprise and K7 Space Station models circa mid 70s (what I wouldn't give to see that again!) 3. Taxi (ep.: Jim Joins The Network; "They made him say things no Romulan would ever say") circa 1981 4. Zapped! ("Sir, we're about to be eaten by a giant sheepdog") circa 1982 3. 99 Red / Luft Balloons by Nena ("Everyone's a Captain Kirk") circa 1983 For decades, Trek references have become almost "de rigueur" for commercials and sitcoms, but what are the earliest examples you can think of (SNL parodies are too easy!).