The first season of Merlin is out on DVD in North America. I hadn't planned to buy it; I just assumed it would run about the same price as a Doctor Who season set, around eighty or ninety dollars. Both BBC Wales productions, both thirteen episode seasons. I actually thought that [i}Merlin[/i] would be more expensive than Who, because it's not a known quantity, because the audience is much smaller. I paid thirty-five for Merlin. I always knew that BBC Worldwide knew that Who fans would pay through the nose; I didn't think they would make the fact so bloody apparent. If BBC Worldwide can justify a lower price point for Merlin, then clearly they're just gouging the Whovian for similar product with similar specs.