As everybody knows well, many new DVD/BD releases are being packaged with "Digital Copies" that allow you to download the program onto a portable media player (i.e. iTunes) and for me there's nothing better than not only getting a movie I want but also to be able to have a high quality ready-made copy available to download to my iPhone in the event that I want to take it with me on the road. Does anybody think that we will eventually see this becoming a standard feature with most future DVD/BD releases? Has having a "Digital Copy" included ever motivated you to buy a movie? While I'm a huge conisseur of iTunes, I have so many movies already, some of which are available on iTunes that it almost seems crazy to have to spend another $10 (at least) to purchase/download them just to get a portable version. I feel like I'm practically buying it all over again. Personally, I believe that it would be the best thing in the world if home video distributors made providing "Digital Copies" (or download coupons/discounts) a standard feature for all future DVD/BD releases (including TV shows too). What does everybody else think? Is this likely to happen?