Dusty Ayres
Commodore
MuchMusic's desire to delve further into "lifestyle" programming and away from music videos suffered a blow today when the CRTC denied an application made by CTV (the station's parent company) to amend its broadcasting license.
Wading through the legal speak in the decision is a bit of a pain, but chief among CTV's requests was the desire to reduce the percentage of music video programming that the station shows from 50 to 25 per cent. According to CTV, "music videos no longer distinguish the service as they are readily available through other sources."
CRTC denies MuchMusic's request to play fewer videos
My hope is that this ruling and the recent announcement by MTV USA that they will be playing more videos and cutting back on all of those stupid reality shows will have an effect on Much Music/Much More Music to do what they use to do; if not, then CTV should shut down the whole operation, sell off the building at Queen and John to AUX TV, and let them take over music video in Canada (the pop music/reality show bullshit can be shown on a new channel called The Pop Reality Nonsense Channel, or something like that.)