Sex sells. They do it for the ladies, too.
Hell, I remember the diet coke ads with the fit construction worker, and a bunch of office ladies spending their lunch hour watching the guy drinking diet coke...in a most provacotive manner. Plus there was a reason they had Fabio doing the I Can't Believe It's Not Butter! ads. Won't work if you got guys like Jim Belushi or Drew Carrey doing the same ad.
This sort of thing can be used, most effectively, I might add, in public service announcments.
Same program, similar topic
http://www.youtube.c...h?v=jXi5ploCAjU
And Anna on the show's right, you give a breast cancer pamphlet to a 20 something year old chick, she's gonna not even be interested and chuck the thing in the rubbish bin. And if you don't find this sorta ad appealing and effective, your blind and probably do not care much for the female form, anyhow.
You can do the same with prostate cancer also, have PSA's with younger, fit guys, and it will tell younger guys that they have to be aware of prostate cancer....ads with some decrepit, 80 year old dude who had to get up 5 times a night to pee will NOT make a 20-40+ year old give a damn.
