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box office

Noname Given said:
And they spent $300 million on marketing.

I guess I'll never understand that part of the current feature film business paradigm where they spent as much or more in marketing then it cost to make the film, yet somehow they always expect it to then turn a huge profit on taking what 50% of the Box Office Ticket price.

I mean given all the above, that means at $1 billion, the studio so far just about broken even and that's a high bar to set.

To me it appears most films (even when successful at the B.O. ) maybe break even with the theatrical run, but make real money off merchandising and licensing to Stresmers, PPV. Physical copy sales, etc. over the first few years of release.

IE - Great Box Office is good for driving licensing. merchadizing. etc.; but in a way it's a loss leader situation for the studio in most cases.
Click to expand...

Disney CFO Calls Theatrical “Just One Data Point” After Rough Box Office For ‘Moana’ & ‘Mandalorian’

Disney executives said franchise films are key to other parts of the company even if they fall short at the box office like Moana and The Mandalorian.
deadline.com deadline.com
 
Last edited:
Curious what the box office will be with the unrated Ice Cream Man. It's a low budget horror with limited marketing.

I checked show times at my local theater, and they're all late night showings.
 
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Turtletrekker said:
Yeah, I'm sure that's the reason... :rolleyes:
Click to expand...
I think one of the reasons the film flopped was because the director did market research and removed those scenes, but I'm sure this research was only focused on American youth. If they had done it worldwide, especially in Europe and Latin America, the results would have shown that this idea was wrong.
 
oktay said:
I think one of the reasons the film flopped was because the director did market research and removed those scenes, but I'm sure this research was only focused on American youth. If they had done it worldwide, especially in Europe and Latin America, the results would have shown that this idea was wrong.
Click to expand...
Any movie that depends upon nudity to get butts in the seats is not a movie worth watching.
 
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