Given the nature of the attack, my first thought was it was in a Middle Eastern country as a reprisal to an honor debt or humiliation because that's considered a somewhat accepted (if publically condemned) punishment by many people there. Fortunately it seems that kind of thing is becoming less common and less accepted. It's still too often the first place I think of when I hear such stories though.
Colombia is less surprising than it could be but still have to wonder whether the motivation to use acid was because of media reports on how it's so often used in Middle Eastern countries. Copycat crimes and inspiration typically come from media sensationalism. Regardless of the reasoning behind it which we don't know, whoever did it might have chosen acid after hearing it used to drum up ratings in the news.
Acid itself is painful enough but to throw it in someone's face? That takes a real act of hostility or outright hatred of the person to do. I can't comprehend how anyone anywhere would think that disfiguring someone like this is in any way a good thing. Yet some do.
And no, I don't buy condemning the entire human race as savages, evil or cruel because some are capable of this. It's not fair to label everyone as that when you've got people on the opposite end who literally died for their cause rather than give into cruelty and torture.
Would you consider someone like Mother Theresa or the Dali Lama like that? Humans are in the middle of the extreme. Most of us aren't saints but we're far from sadistic to one another for any slight either.