Are you influenced by ads

[john titor]

I rarely if ever was influenced on the basis of an advertisement, except maybe for a videogame or console when I was a kid as I would already have a prior interest in it. Do people really purchase things based on what they see on tv/billboards??? I guess its a statistical probability which is why there are ads, though this still baffles me a bit.

 

[Da'an]

Yes. If it's a bad or stupid advert, I deliberate choose to never buy the product.

 

[Vanyel]

Yes. I have many turnip twaddlers.

 

[john titor]

Why do you purchase items based on the advertisement?

Is it a case of being made aware of something that you didn't know existed before? Or is it a case of reaching the conclusion that the product is superior to a comparable one you're already familiar with? Are there any other factors?

 

[Vanyel]

Why do you purchase items based on the advertisement?

Is it a case of being made aware of something that you didn't know existed before? Or is it a case of reaching the conclusion that the product is superior to a comparable one you're already familiar with? Are there any other factors?

You asking me?

 

[Garth Rockett]

I'm influenced by advertising all the time. I've seen many movies because I thought the trailer was interesting. I've tuned in to a television show because an ad caught my eyes. I've even tried types of food and beverages based on advertising (or bought food I already knew I liked but was reminded about it by an ad). I doubt there's anyone living in the United States that doesn't shell out money for some type of product based on an advertising influence on a fairly regular basis.

 

[OmahaStar]

Sales, yes. Ads, no. And when I say that, I mean when a store is advertising a specific product that is on sale that week (grocery stores, generally) and it's something I was going to buy anyway, then yeah. Otherwise, generic car, soda, perfume, etc., commercials don't influence me in any way.

 

[Warp Coil]

The only affective advertisements have been commercials, promos and trailers for TV shows and movies. And even then I sometimes need to read reviews or do some research before I commit. I've never rushed out to a store to buy something based strictly on an advertisement. I will say that I appreciate a clever or funny commercial. I might even favor a specific company if they have really fun or original ads. But that doesn't mean I automatically love their products. For instance, I like a lot of the commercials that Volkswagon has done over the last several years. But I'll never actually buy one of their cars.

 

[DonIago]

According to the ads, no.

 

[Smiley]

Advertising does cause me to buy things in cases where I did not previously know about the product or the current promotion. In the case of trailers, it gives me a better understanding of what the final product will be like in most cases.

On a more subliminal level, ads give the impression that the company will be around for a while since they can afford to pay for the time or space to advertise.

 

[bigdaddy]

I saw ads for 3D chalk and now I want some!

Then I looked at the price and I skipped it.

 

[Temis the Vorta]

Ads do impact people and alter their behavior. Do you really think that corporations spend billions of dollars for no reason at all? That the management would not get the boot for wasting all that money for no reason?

It's easy enough to see the relationship between the launch of ad campaign A and spike in sales B. Sure, not all ad campaigns are a success but when they are, the spike in sales follows and is a measurable result. It didn't just happen by accident and there are copious examples of the phenomenon occurring to induce corporations to keep spending large amounts of money in an eternal effort to reproduce it.

Advertising works subliminally; it is not intended that you should be aware of its effect on your behavior. That is what explains the common misperception that "ads don't work on me." Well, maybe you are the exception, but there are plenty of non-exceptions out there, believe me, enough to fund a multi-billion dollar industry.

On a more subliminal level, ads give the impression that the company will be around for a while since they can afford to pay for the time or space to advertise.

And that indeed is one of the purposes of advertising. It is a widespread misperception that ads are ONLY to prompt immediate sales. It's far more strategic than that.

I saw ads for 3D chalk and now I want some!

Then I looked at the price and I skipped it.

But they made ya look.

 

[Spot's Meow]

Only by food ads. Sometimes an ad will introduce me to a new product I hadn't seen before (Example is Betty Crocker's Warm Delights). Sometimes it reminds me to get something that I enjoy anyway (such as buttery popcorn).

Advertisements for cars I really don't get. No one's sitting on the couch watching a car ad and suddenly thinks, "I have to go get that car!" That's sort of a big purchase that you would do some research into instead of just following an ad.

 

[john titor]

Ads do impact people and alter their behavior. Do you really think that corporations spend billions of dollars for no reason at all? That the management would not get the boot for wasting all that money for no reason?

It's easy enough to see the relationship between the launch of ad campaign A and spike in sales B. Sure, not all ad campaigns are a success but when they are, the spike in sales follows and is a measurable result. It didn't just happen by accident and there are copious examples of the phenomenon occurring to induce corporations to keep spending large amounts of money in an eternal effort to reproduce it.

Advertising works subliminally; it is not intended that you should be aware of its effect on your behavior. That is what explains the common misperception that "ads don't work on me." Well, maybe you are the exception, but there are plenty of non-exceptions out there, believe me, enough to fund a multi-billion dollar industry.

On a more subliminal level, ads give the impression that the company will be around for a while since they can afford to pay for the time or space to advertise.

And that indeed is one of the purposes of advertising. It is a widespread misperception that ads are ONLY to prompt immediate sales. It's far more strategic than that.

I saw ads for 3D chalk and now I want some!

Then I looked at the price and I skipped it.

But they made ya look.

hmmm that's what I thought, the subliminal suggestion effect. When I recollect how I purchase things, its not influenced by advertisements. I just buy whatever is necessary, not what is currently "cool", I never watch ads anyway, most of them annoy me because the concepts are stupid and inconsistent.

 

[Colonel Midnight]

I'm typically influenced by ads in the manner of "Why are you bothering me with this drivel?"

In other words, hit the Channel Up/Down button or find the "Close" button (if online) to get rid of the dang thing. *ggggrrrr*

What I'm curious to know is how longer it will be until we go "full circle" on those mini-TV ads along the bottom of the screen. They're now taking up so much screen real estate that it may as well be a regular commercial.

Seriously, over the past few weeks with the economy tanking -- I've strongly considered getting rid of ALL cable tv, not just going down to the bare minimum. Primarily from the constant barrage of advertisements, political brouhaha, and our (apparently) all-time favorite obsession... 'Reality TV'.

Cheers,
-CM-

 

[JiNX-01]

Why do you purchase items based on the advertisement?

Is it a case of being made aware of something that you didn't know existed before? Or is it a case of reaching the conclusion that the product is superior to a comparable one you're already familiar with? Are there any other factors?

If the ad is for something I think would be handy -- like maybe, one of those screwdrivers that work at right angles -- I would at least consider buying it.

 

[dru]

These days ads irritate me and often lead me to boycott a product, service or retail outlet.

Top ways to get on that list?

• Flash movie ads that block the content of a site.
• Running the same ad about 1 billion times an hour, irritation scaled logarithmically if I'm streaming a show from network's website.
• Creepy ad content.
• 7th grade humor.
• Naked babies.
• Fake political ads in an election year.

 

[Amaris]

Oh, don't be silly. That's just a load of rich, creamery butter.


J.

 

[Stone_Cold_Sisko]

Well wouldn't you know it! NOBODY here is apparently effected by ads *snorts*

 

[nx1701g]

Nope, but my former job has relied on people who did...