feature-film subject: an alien civilization that's been living in the depths of Earth's oceans.
producer Neal Moritz is developing the franchise.
via
Mattel Alien Franchise Coming
Sort of The Abyss (1989) meets "Surface" (2005) (TV series)?
producer Neal Moritz is developing the franchise.
Moritz is based at Sony’s Columbia Pictures, he has a discretionary fund that would allow him to buy the rights to Mattel’s aquatic aliens and take them to another studio if Sony balks.
The Mattel execs decided that this idea had the most inherent "transmedia" options, which is the current buzzword for the potential to spiral off into every possible product
The lockstep toy and movie development plan is understood to be the brainchild of Mattel Brands president Neil Friedman
Jeff Gomez, CEO of the New York–based Starlight Runner Entertainment; the company helps studios flesh out a toy's "story" and create a bible for what that toy would and wouldn't do — its motivations, hopes, dreams, et cetera — to make a world that will best hold up as a movie.
http://nymag.com/daily/entertainment/2010/03/mattel_hollywood_new_movie_syn.html(Gomez created the transmedia canon for Michael Bay’s Transformers: Revenge of the Fallen.)
via
Mattel Alien Franchise Coming
Sort of The Abyss (1989) meets "Surface" (2005) (TV series)?