Because they are a company operating in a free market economy who want to get the most profit out of their commodity? Because they are not in the business of keeping one tiny subset of the population happy? Because they saw what X-Men, Spider-Man, Transformers, Lord of the Rings, Iron Man, The Dark Knight, etc can make for a studio and want a piece of the action?I just wonder why they keep trying to make Trek appeal to the masses so much. .
The more important question is why do hardcore fans feel that a movie studio shouldn't try to get the maximum return on their investment by aiming their product at the broadest possible audience?