I was on the phone calling for some information, and the person who answered was taking my first and last name. Paraphrasing: Her: Kurt? Me: 'Kirk' like the Star Trek captain. (silence) Me: K-I-R-K. Her: I'm sorry, I don't know who that is. Me (chuckling): No problem. I assume that people know of the characters from the Abrams films, but there are people who have never even seen any films in the Star Wars franchise...so it's not farfetched.