This is a first.
One of the things about doing it this way is the airline can be relieved of dealing with special dietary requirement when providing meals to customers. These are 'free' meals and not included as part of your ticket price so a vegan, or low-salt, kosher, or vegetarian meal I highly doubt will be happening.
Basically these 'free' meals are really just promotional advertising they are handing out. Sort of like giving away a magazine that has a DVD of a branded-short-film inside it.
This is the kind of thing that could really promote healthy food with a Campaign for healthy eating when flying like what Jamie Oliver's Food Revolution is trying to do on Disney's ABC: raise awareness of eating nutritous healthy food. Of course I doubt Disney would actually get involved with something like this unless they give away a Disney character toy inside it too which basically would become a 'Happy Meal' ala McDonald's complete with legal warnings 'for ages 3 and up' for the toy.
Sure we've all missed meals because of delays and connecting flights and too long of lines in airport eateries.
What do you guys think of this?
It started yesterday with Horizon Air flight 2631 from Seattle to Portland.
Ad-Supported Food Lands on Horizon Air Flight
One of the things about doing it this way is the airline can be relieved of dealing with special dietary requirement when providing meals to customers. These are 'free' meals and not included as part of your ticket price so a vegan, or low-salt, kosher, or vegetarian meal I highly doubt will be happening.
Basically these 'free' meals are really just promotional advertising they are handing out. Sort of like giving away a magazine that has a DVD of a branded-short-film inside it.
This is the kind of thing that could really promote healthy food with a Campaign for healthy eating when flying like what Jamie Oliver's Food Revolution is trying to do on Disney's ABC: raise awareness of eating nutritous healthy food. Of course I doubt Disney would actually get involved with something like this unless they give away a Disney character toy inside it too which basically would become a 'Happy Meal' ala McDonald's complete with legal warnings 'for ages 3 and up' for the toy.
Sure we've all missed meals because of delays and connecting flights and too long of lines in airport eateries.
What do you guys think of this?
I think what Oliver did was fantastic and will benefit kids in the long run, but just as kids don't want to eat their greens I reckon a lot of adults won't want to eat "icky green stuff" on flights and will smuggle burgers on board.
