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Abrams defeated at merchandising again! (Star Wars)

So...two studios having issues with merchandising, not Abrams personally and not "defeated". Very weird, and telling, choice of wording.
 
The point is still solid. Abrams used the fact he could not control mechanizing a problem with Star Trek. Now its the same - almost wrose - problem with Star Wars.
 
The CEO of Hasbro has to be insane if he actually thinks a Dreamworks merger would be a good idea. They'd lose all their Marvel and Disney projects. But then again his plans for the HUB and turning his company into a multimedia ip platform is insane. They need to stick with what Hasbro does best: manufacturing toys and he is destroying what made Hasbro great in his dreams of chasing Hollywood $$$$. This'll be the final nail in the toy divisions, which they have purposely degraded.
 
ThunderAeroI said:
The point is still solid. Abrams used the fact he could not control mechanizing a problem with Star Trek. Now its the same - almost wrose - problem with Star Wars.
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Abrams would never control Star Wars merchandizing anyways - he's just hired for one movie. That power rests with Kathleen Kennedy and Lucasfilm.
 
Doctorwhovian said:
Remember the CBS/Paramount thing that costs Star Trek Into Darkness it's merchandising apart from cheap Japan crap?

Well, it's happening again. Dreamworks and Hasbro are merging and this negates Disney's merchandising rights to Star Wars via Hasbro. Man, the guy has bad luck at merchandising!

http://www.cartoonbrew.com/business/dreamworks-and-hasbro-in-merger-talks-105551.html
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did you read the article? Star Wars isn't mentioned. where did you read about this deal negating Star Wars rights? or did you just make an assumption?
 
The assumption is valid. If Hasbro becomes a rival studio, Disney/Marvel would likely go to Mattel after the current contract ends.
 
Transformers, a major Habsro product, used to be an incredible toy.
I got back into collecting them about 10 years ago when the Classics waves came out. They were outstanding, updated versions of their G1 precursors for the most part. But in the years that followed, they eventually watered down the QQ process until when Dark of the Moon came out I couldn't bring myself to buy any of them anymore. The plastic didn't feel right, the decals/paint jobs were laughable and they just looked terrible. Hasbro, leading in toy sales for a few years in a row, decided to slash costs considerably in the development/QQ and the end results were some ugly, poorly manufactured toys. Too bad. I guess maybe they were trying to keep costs down so little kids could afford them.

BigJake said:
A Star Wars movie without merchandising would be a pretty bizarre development.
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True... but does anyone remember the landscape for Attack of the Clones? There were still heaps upon heaps of overstocked Phantom Menance stuff on the same shelves and not too many releases for AOTC. I think they really scaled back having overestimated the demand for Menace merchandise. Man, I wish I still had those KFC pogs!
 
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Hound of UIster said:
The assumption is valid.
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Not really. It's trying to connect two things that aren't connected at all.
If Hasbro becomes a rival studio, Disney/Marvel would likely go to Mattel after the current contract ends.
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Not likely at all by that assumption. Mattel makes toys for another "rival studio," Warner Bros., which is behind DC Comics and the movies based off them.

But the most likely thing is that Hasbro simply acquires a few more IPs from DreamWorks to make toys alongside their Star Wars and Marvel lines.

(Incidentally, DreamWorks has a movie distribution deal with Disney under its Touchstone Pictures brand, so they're not so much rivals as partners these days anyway).
 
This has nothing to do with Abrams. This is just Hasbro trying to stay afloat in the face of a waning toy market.
 
Yeah, I'd call that a radical interpretation of the text. :wtf:
Abrams most likely has nothing whatsoever to do with Lucasfilm licencing and merchandise.
 
A few thoughts about the new Star Walt movie. I mean, Star Wars.

Star-Wars-farce1x.jpg


020-A.jpg


DuckVader-A.jpg


( . . . and this one was easy . . . )

Jedi%20Mickey.jpg
 
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