Others have explained it, but if you write out the squares for (3 - 4) and (5 - 4) it becomes obvious:
(3 - 4)^2 becomes (3 - 4) (3 - 4)
So it would be:
(3 - 4) (3 - 4) = (5 - 4) (5 - 4)
There's no way for that to turn into
3 - 4 = 5 - 4
(3 - 4)^2 becomes (3 - 4) (3 - 4)
So it would be:
(3 - 4) (3 - 4) = (5 - 4) (5 - 4)
There's no way for that to turn into
3 - 4 = 5 - 4