Interesting boxoffice analysis from Forbes magazine:
http://www.forbes.com/sites/scottme...rek-into-darkness-opens-with-just-84-million/
Its easy to disagree with much of the opinion in the article. Starting with Gatsby, which didnt really blow anyone away, got mediocre reviews and only slightly surpassed expectations ($45 million to $50 million was the prediction, and it made $51 million). Perhaps they took a small percentage of the female audience, the ones that would have made the opening hit $90 million, but its not really huge. Also if it holds to pattern and with the Memorial day weekend, we're looking at another $40 million+ next weekend, plus whatever it makes during the week, possibly pushing up the total to $140-150 million in 12 days. Its not a bad total at all.
RAMA