Hillbillies beat zombies! 
Those numbers are HUGE. Bigger than I expected. And that's another sign of the under-served male audience, just like with TWD, there are too few dramas pitched at men nowadays.
History Channel is in great shape to advertise to men, because of their male-skewing reality shows. They should get started on a series about the Civil War right now. And they should take a look at the pilot that AMC passed on, about spies during the Revolutionary War. A spy-based war drama would have the advantage of not requiring pricey battle scenes. They need to figure out a way to get war on TV in some cost-effective manner.

Those numbers are HUGE. Bigger than I expected. And that's another sign of the under-served male audience, just like with TWD, there are too few dramas pitched at men nowadays.
History Channel is in great shape to advertise to men, because of their male-skewing reality shows. They should get started on a series about the Civil War right now. And they should take a look at the pilot that AMC passed on, about spies during the Revolutionary War. A spy-based war drama would have the advantage of not requiring pricey battle scenes. They need to figure out a way to get war on TV in some cost-effective manner.