Do you think this is a good idea/bad idea for a campaign? Is it exploitative?
Rest of story here
I tried to look at the website but it looks like the site is too busy (no wonder there).
WOMEN are being encouraged to post photos of their breasts online in a controversial campaign raising money for cancer research in NZ.
This afternoon, more than 60 photographs of breasts - including bare, bikini-clad and breastfeeding ones - had been posted on the "I've got a lovely pair" promotion, launched by the nzgirl website.
The campaign caused the website to crash on Wednesday afternoon, with people flocking to the online magazine aimed at women in their 20s and 30s.
For every 50 "sets of boobs" uploaded, nzgirl promised to donate $NZ1000 ($776) to breast cancer awareness, up to the value of $NZ5000 ($3,883), though a specific recipient organisation has not yet been chosen and the campaign is not supported by the NZ Breast Cancer Foundation.
Website editor-in-chief Tee Twyford told AAP they wanted to do something "a little bit different in a noisy environment".
"There's lots of fantastic initiatives that do happen ... but hardly any of them mention boobs," she said.
"(This campaign is about) being proud of your breasts and being aware of them."
Feedback on the website was mixed today, with readers taking a strong stand on either side.
Maggie called the campaign "ignorant, exploitative and truly offensive". Emma said it was "disgraceful", while K said it was a "really creepy idea".
Meanwhile, others posted positive comments, like josiebrennan who uploaded a photograph and wrote: "These are my breasts, and I'm going to participate in a campaign which challenges people to think about breast cancer".
Some readers felt the initiative was pornographic.
Rest of story here
I tried to look at the website but it looks like the site is too busy (no wonder there).