But that doesn't mean more people went to see Avatar than any other film. And that's important, too. And it's not purely an "academic" argument, either. It's fact.
Yes, it is a fact, and it also is the one meaningful measurement by which other films can be said to be more successful than Avatar - number of tickets sold is absolute. The "adjusted for inflation" argument, OTOH, is superficial and meaningless because it's an "adjustment" for a single variable ignoring all the many others - some of which you've already listed. Nonetheless, people toss it out there smugly as if it has some intrinisic meaning, the same way they endlessly cite the "three-times-the-production-cost" mantra of several decades ago to justify whatever conclusion they wish to reach concerning the profitability of a given movie.
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