Considering how the Borg have always been portrayed, I don't think either point 1 or 2 would hold out for long.
Well, the Jurati Queen was still holding to it four hundred years later. She didn't try to assimilate a single Starfleet officer, she yielded control of the ships back to Starfleet after the immediate crisis was over, she took no aggressive action at least into PIC S3, and she honored her promise to guard the portal. So far, Jurati seems to be effective at changing this version of Borg away from conquest and mind control.
Consider what the ex-Borg in "UNITY" did to Chakotay, not to mention forcing that Cooperative onto the entire planet's population.
I mean, sure, but I don't see what an entirely different set of people's sins have to do with Jurati.
Hive minds and losing your individuality are not what I'd call a good fate.
It's not what I'd want either, but the world has always contained all sorts of personalities. There will always be some people who are highly individualistic and prefer isolation, and there will always be some people who are highly communalistic and prefer levels of connection others dislike.
I expect that in a Federation of 150 planets, there will probably be at least a few million who would be attracted to the idea of consensually joining minds as equals. They would probably be a minority, but when your overall population's numbers are so large, the absolute numbers on such a minority would still be fairly large, even if it's only a tiny percentage of the overall population.
Ultimately, whether the Jurati Borg would be able to attract converts would depend on whether or not they live up to their promises to only act with consent and to join members as equals rather than subsume members' identities. If they do, I don't see how the Jurati Borg are any different in principle than, say, a Vulcan mind meld -- during the meld, both partners merge identities to some extent, but they act with consent and neither partner dominates the other. If the Jurati Borg follow those rules, then it's basically just a scaled-up mind meld with a lot more members. I can see that attracting some people.