Well, I'd
hope their intended audience would be any and all of us who
want to see what
they would do with
Star Trek, whatever it may turn out to be. Of course, they can't afford to wholly ignore the existence of those who adamantly
don't want to, but will nevertheless hatewatch and grouse about it anyway. (Not that I mean to suggest you or
@Arpy to fit that descriptor, of course. I don't. Yet there
are such folks out there, and in here with us today, no doubt.) The best thing they can do with regard to
that crowd is troll them like they did with that "D-7" reference, heckling the heckler. Who knows, maybe someday they'll even get the joke. (Of course, there's always the hazard of getting so wrapped up in
that as to lose track of one's thread—no pun intended—too, and the further risk of alienating the rest of the audience in the process. It's quite possible to lose control of the room in trying
too hard to keep control of it, etc.)
If they set out with the goal of giving
any particular audience precisely what they
expect, they are doomed to fail. They must indeed create what they want to create for themselves, and hope that there are enough of us willing to let our expectations give way and/or otherwise accommodate our enjoyment of it, plus enough of those who had none to begin with, to make up a sufficiently robust audience.
I'm pretty sure Nick Meyer has stated fairly directly that this is more or less exactly what he did with TWOK: he made the movie
he himself would want to see, and kept his fingers crossed that the audience would go along with him and enjoy it too. And of course, they did.
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MMoM