So you think they will do a 2nd reboot with a new actor playing Kirk?
Yes.
I doubt that it will water the series down to much and cheapen it.
In a world with umpteen variations of Superman, Batman, and so on... I believe the universe can handle one more version of Kirk and Spock.
Since the last prime universe story was down about 10 years ago it is still recent enough to warrant a new series set in the prime universe.
Ten years may as well be one hundred from Hollywood's perspective.
Except for Enterprise the Prime Universe properties were not a failure as you stated.
The ratings slide starting with Deep Space Nine paints a different picture.
I believe you feel this is because ST is a niche product.
Star Trek became a niche product on Berman's watch. A set of shows more interested on patting themselves on the back than being entertaining.
If I were to go by your reasoning of failure the NuTrek movies have made much less than more popular properties such as the avengers so Trek is still more of a niche product than mainstream.
Star Trek has never been as popular as some fans want to believe. It had a sweet spot in the early-90's when Star Wars was asleep.
When Star Wars VII is released NuTrek will be far behind in ticket sales.
Star Trek has always made less money than Star Wars.
I mean STID only made about a 25-30 million profits...
Unless you're an accountant for Paramount, you have no real idea how much money Star Trek has made.
and Star Wars will probably make a few hundred million profit.
Star Wars has always been more popular.
So would NuTrek then be considered a failure?
In the Trek sandbox, the Abrams films are some of the most successful Trek properties. In the grander scheme of things, they are mid-range hits. Considering where the property was at in 2005, CBS and Paramount both have to be delighted.
So we have two distinct (for some fans) storytelling timelines. One that ended as a dismal failure (unfortunate, but true), one that has generated over a billion dollars across two films. If you're a head of a company that is dependent on eyeballs to generate revenue, which one do you choose?
I'm not even sure that you could sell the majority of fandom on something set 20 years after Voyager.