Proof?
Why didn't Beyond do better at the Box Office?
- Thread starter The Overlord
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Sure. They'll take anyone's money, but summer blockbusters are aimed squarely at young people.
But, the demo target for people with money has also shifted to the large Baby-Boomer generation, which currently has a large amount of disposable income, for the most part, and would also would have a nostalgic tie to TOS.
It was advertised badly in the long term, it was disaster after disaster after disaster. In the short term, they did a decentish job but the damage was already done with the lack of long term hype or any attempts to promote the 50th anniversary that worked so well for Bond. There were about the amount of posters etc etc you'd expect from the movie, but nothing special - it just got a reaction, including from fans, of "there's a new star trek?".
Good marketing is more than just a few TV spots and web ads (an awful lot of people don't watch commercials as well). It's about building excitement and awareness. There was so little awareness about this movie coming out, it was pathetic. I seemed to be the only person in my group of family and friends that actually knew this was coming out, and many of them are Trek fans. They could have built hype over the 50th anniversary. Look at how well James Bond and Doctor Who did that a few years ago. Hell, even in my movie meetup group, I had to remind people this was coming out.
Indeed, someone didn't do their job.
Is it the advertising or are people simply tuning out "Star Trek"?
Same difference, no? It's the marketing teams job to stop you from tuning out.
Yeah, I had wondered about that, maybe the "fiftieth anniversary" is something that CBS controls, so Paramout was limited on its ability to exploit that angle...
The marketing was terrible in the UK, I only knew about the movie due to the internet. STID Pine and Cumberbatch did the tv chat show circuits, this time round nothing...nada. Urban did an interview on LBC radio and that was it.
Trek just doesn't mean much to the under 30's. I'm inordinately happy that my 18 year old is a Miner, but to most of his mates (who are mostly genre fans) Trek movies are just another action adventure franchise in an overcrowded market.
If the new TV show can capture any of the GoT / Daredevil cable TV cachet, it could do substantially better than the movies. It could even give the movies a boost and bring in the less wrinkly audience.
If the new TV show can capture any of the GoT / Daredevil cable TV cachet, it could do substantially better than the movies. It could even give the movies a boost and bring in the less wrinkly audience.
Pegg was on the BBC flagship teatime magazine programme 'The One Show'.
I remember that Insurrection in 1998 - another Trek movie that was #1 for one week and then fell off sharply - also was accompanied by a marketing effort that wasn't at all compelling, perhaps because the movie itself was difficult to sell on the basis of its story. [Another (humanoid) villain? Why should I care? And TV ads featuring Data's "Lock and load!" weren't going to make anyone go to the theater.] The slogan on posters and advertising was weak, too: "The Battle for Paradise Has Begun."
These days, Trek movies use no slogan - which is probably just as well, but that leaves posters and print ads for the movie (at least the ones for Beyond) looking rather empty. And the problem remains: How do you sell the thing on the basis of story? Villains and/or threats to Earth are really getting tiresome.
These days, Trek movies use no slogan - which is probably just as well, but that leaves posters and print ads for the movie (at least the ones for Beyond) looking rather empty. And the problem remains: How do you sell the thing on the basis of story? Villains and/or threats to Earth are really getting tiresome.
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Warcraft had a budget of $160 million, and grossed $430 million world wide and will still loose money. Beyond is in worse shape even.
http://www.ign.com/articles/2016/07...-will-lose-even-with-massive-success-in-china
http://www.ign.com/articles/2016/07...-will-lose-even-with-massive-success-in-china
also the poster for UK/International was the worst Trek post in a long time (probably since Nemesis) At least US had the TMP style one in theatres
some of the stuff in the trailers looked worryingly Insurrectiony
The difference is: Beyond was a good film. Insurrection came off (through its trailer) like it was really trying hard to be an action film, particularly with Data's 'lock and load' line. Not too mention, the film was one of the aspects that proved that Star Trek was going downhill at the time.
Good news everyone! Maybe this means the home video release will be bumped up a month or two.
I don't have a problem with that.
Wow it just about made a profit what a shame. I predict no more Star trek reboot movies, unless they sell millions in DVDS, bluerays etc
Someone has already tried something like that. We'll see how the lawsuit turns out.What we need is an insanely rich person who will by the rights of Star Trek from Paramount/CBS and continue to make Star Trek no matter what, profits be damned. If all of you want to start a campaign to make me rich enough to buy Star Trek, I will do so.
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