Is Rod Roddenberry a Hollywood professional? I thought he was there just because of his name.
We have a production designer, and Bad Robot may be involved
- Thread starter RAMA
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His production company is involved in name. What else he does, I have no idea.
Ironically, The Trek JJ universe feels like he restored TOS back much closer to what it was just more modern and bolder, while his Star Wars treaded water and was lifeless.
The key I think, was that there is a lot more Star Trek than SW, and JJ didn't have to take so much from any one episode or movie, while in SW:FA, he replicated SW Episode IV so closely it couldn't help but feel like a pale copy.
RAMA
We will never agree on this. No matter when or how I look at it it comes across as pissing on TOS.
Yep. My issue with JJ was much more Into Darkness and his copying of Wrath of Kahn. My description of his Star Wars work was, "everything wrong with his Star Trek work times ten."
UPN used those exact same words when promoting ENT. So it's not just an Abrams thing.
Absolutely not. It feels more like surface-level mimickry (although very good at that!) without any actual understanding of the original material. Which is ironically exactly how I would describe his Star Wars movie as well.
And frankly his Mission:Impossible movie. And "Super 8" (mimicking Spielberg movies).
Ironically I think "Star Trek Into Darkness" was mimicking more a Defiant-centered episode from Deep Space Nine in tone and content than an episode from the original series xD
"This isn't your father's STAR TREK" was a brilliant marketing slogan. Like it or not, that that was the message that needed to be conveyed to a general audience that, for better or worse, had lost interest in STAR TREK. Job One was convincing a skeptical public that this WAS something fresh and different and not just STAR TREK #10: MORE OF THE SAME or, worse yet, STAR TREK #10: FOR TREKKIES ONLY.
I never took it personally. It was just marketing, aimed at the general audience instead of us hardcore fans. And it got the job done, which is what good sales copy does.
Speaking as somebody who has written TONS of advertising copy over the last thirty years or so, I'm a big believer in what I call the "brute force" approach. Sometimes you can't afford to be subtle or clever or oblique: you just need to get your main selling point out there in the bluntest sound byte possible.
In this instance, the #1 message that needed to be conveyed to the general public was that this was a brand new STAR TREK that didn't require you to have watched any of the previous movies or TV shows. "Not your father's STAR TREK" gets that across in just five words.
Mission accomplished.
I never liked the "Not your father's Star Trek!". I didn't took it personally, but as far as advertising goes it was WAY too self-referencial. It basically only catered to people who already know Star Trel but didn't like it. That's a very small target group. Also full of clichés, and only for males....
I would prefer something like "STAR TREK LIKE YOU HAVE NEVER SEEN IT BEFORE!" Putting more focus on what's actually new and exciting, instead of talking about what it isn't. Marketing 101.
I would prefer something like "STAR TREK LIKE YOU HAVE NEVER SEEN IT BEFORE!" Putting more focus on what's actually new and exciting, instead of talking about what it isn't. Marketing 101.
You're right that, in general, it's seldom a good idea to stress what a product isn't, since often that's all the consumer hears.
"This isn't a sleazy sex romp. It's actually quite artistic."
"What's that? It's a sleazy sex romp?"
In this instance, however, one can argue that you really needed to draw a line between the old TREK and the reboot. Just saying that the new movie is "LIKE NOTHING YOU'VE SEEN BEFORE!" could be heard as just the usual hype. I mean, pretty much every sequel is billed as the biggest and boldest installment in the series yet.
You needed to get across, in no uncertain terms, that this was not STAR TREK #10. It was an all-new beginning that you didn't need to be a Trekkie to enjoy.
Nope. What the "core fans" want is as varied as fandom. They aren't a monolithic group. I think by "core fans" you mean people who share your opinion. I'm a fan of fifty years. The shows, the books, the movies, the comics. I'm a core fan, but I don't share your opinion of what's right or wrong with Trek. So who is Fuller going to appeal to? Me or You?
What backlash? Comments from a vocal minority on the internet? Sorry the films are among the most successful in the franchise. Some filmmakers pray for that sort of "backlash".
Rod's a johnny come lately to Trek. He's a Star Wars kid, IIRC. He hasn't earned his stripes as far as I'm concerned.
Wishful thinking. Again the core isn't a monolithic group. The show's success will be by attracting a large amount of viewers. The "core fans" do not have the numbers.
The great irony being Trek is exactly something handed down through the generations. My son is a third generation starship model builder at this point, and he's hasn't even started school yet.
It is ironically Treks biggest problem when it tries to be 'not your father's Trek' whilst at the same time being most likely to try to ape exactly that....both enterprise and jj trek are both attempts at being my father's trek, and in ignoring the fact that all the further iterations of Trek were often enjoyed by new and old fans. It's like a reactionary set up. Practically religious in style.
Remember, going to the roots of something usually requires covering old ground
My "father's Star Trek" was a cultural tour-de-force that influenced billions, and is covered in mountains of accolades.
So is he saying his won't be? lol
Thats the message as Trekkies heard it.
Not all Trekkies. Some of us realized that a marketing slogan, aimed at the general audience, was just a marketing slogan. It was hardly a dig at the original show or its fans. It was just advertising.
TV commercials are aimed at specific segments of the audience. That particular ad was not directed at us. It was intended to entice people who weren't already Trek fans--and you don't do that by preaching to the converted.
Does anyone have a link to someplace else these can be seen? I missed them altogether. DOH.Crap. The concept art got canned. So we'll most likely see something along the lines of Cathedral Klingons. Alliterates nice though...
What was that about the Federation ships? I think I missed those artpieces
Here you go:
Unfortunately I didn't get to save the larger versions but it's still better than nothing. Just don't tell CBS about it.
What is a core fan? Someone who eats the whole apple?
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