First off, thank you for listening.
I'm sure it's no great surprise I would rule for plaintiffs. I see this as wholesale, obvious, blatant copying. The defense knew this IP wasn't theirs. Plaintiffs never gave them permission to use any part of it, either implied or tacit or direct, and never allowed them to infringe. There is no parody and no fair use. There is no transformative use. The waiver defense should fail.
In the realm of damages, I look at it as '
but for'. It's proximate cause, e. g. what happens in the presence of the infringement? What is caused by the infringement, or runs in tandem with it? To my mind, the following things happen:
- A commercial space in Valencia, California is leased and renovated, with items stored therein and people keeping offices there.
- Conventions are attended by people performing promotional duties.
- Certain awards are given by various independent groups.
- Infringing articles are designed, created, and mailed out, by both a fulfillment team and at least one known independent vendor (the coffee company).
- Crowdfunding is obtained, which in turn provides profit for crowdfunding platforms.
- Scripts, props, costumes, makeup, hair styling, special effects, story boards, and the like are created or altered to fit the infringing artwork.
I consider most of those to be damages that should be awarded to the plaintiffs, most likely in the form of articles (e. g. the leasehold, the models, the costumes, et al) rather than monetary funds. However, monies should be awarded to the plaintiffs in order to make up for a shortfall, e. g. if 10,000 patches were created and only 4,000 remain to be awarded to the plaintiffs, the remaining 6,000 should be awarded to plaintiffs based upon fair market value for same. The independently granted film awards can be retained by the defense. The crowdfunding platforms should be sent at least a sternly-worded letter that they are on notice and should police their own project runners better in the future, but that would not be a part of any verdict or settlement - that would be up to the plaintiffs, although I believe it would constitute a prudent move on their part.
My means of granting the award may or may not 100% fly, particularly with references to the monetary value of the merchandise, but those are my own ideas.
Thanks for asking.