everybody in society knows or has heard of kirk and spock. most people will recognize worf and picard. to make this more clear, i was watching an episode of TNG when a buddy walked in and as i was watching the last 10-15 minutes of the show, he decided to sit down and chill out with me. he's not a fan of ST at all by the way. he knows i pick and choose between different treks so he wasn't sure which one i was watching. he asks "oh, is this the one with the bald captain and the powerful voice?" he had obviously known of him. when the show had ended he asked if we could watch another. i asked him "which one takes your fancy?" he didn't know enough about trek so i chose the next one. i decided on watching VOY and the episode is just getting started and he says "this is the one with the woman who's got full breasts right? and the borg?" i swear he has only seen a few episodes of trek and only has a hollow knowledge. and yes, i know this isn't the most flattering way to recall a show. to test his knowledge i took him to my DVD cabinet and he didn't recognize ANYONE from DS9. to be fair, he didn't recognize anyone from ENT, but ENT is unique because it was set in a completely different era. so why was DS9 so unknown to the general public?